Deliver actionable lead intelligence to your sales team
Score: create a single scoring model or build multiple models based on different buyer personas.
Sync: lead scores are automatically pushed to the CRM so sales can prioritize outreach.
Alert: send alerts to your sales team when leads reach a certain score threshold.
Leverage lead scoring to measure engagement and better prioritize sales outreach
Salesfusion’s lead scoring model measures lead engagement. This not only better predicts their readiness to buy, it can also help you streamline your lead management process and sales outreach.
Salesfusion helps you apply point values to actions taken by leads, such as points for opening an email, clicking on a link, visiting a specific page or downloading content. The platform will automatically keep track of all your leads’ activities over time. You can set a threshold for when a lead should be pushed to sales for outreach. Once leads reach that threshold, Salesfusion will push them to a salesperson inside the CRM for outreach.
This process can dramatically increase efficiency in your sales cycle and drive higher lead conversions.
Build multiple lead scoring models to adjust for differences in market segments
Create models at both the contact and account levels
Build evergreen or temporary scoring models
Score based on web activity, emails, campaigns, forms, social and demographics
Create scoring groups that drive lead actions
Develop leads, tasks, and opportunities in CRM from scores
Alert sales when leads hit the outreach threshold
Degrade scores over time due to absence of activity
Customize scoring alerts using scoring templates
Leverage our out-of-box best practice scoring model