Gartner reports that up to 70% of sales leads are not properly leveraged or are completely ignored thus wasting marketing program dollars. So how do you fix this problem? It starts with proper sales and marketing alignment, and proper sales and marketing alignment starts with native MAP and SugarCRM integration. Without this integration, the majority of your time and resources will be drained and leads will leak out of the funnel.
Salesfusion is a marketing automation platform that has a two-way integration with SugarCRM and is installed out-of-the-box with no middleware. The integration is unique in the industry in that it provides a native integration in both on-premise and hosted environments.
What can you do with Salesfusion and SugarCRM integration?
With sales and marketing alignment being so crucial to success, MAP and CRM integration is no longer a nice bonus – it’s a necessity. Sales and marketing department alignment starts with aligning your technology platforms, which means choosing a MAP that will cooperate and communicate with your CRM from day one is a must.
Salesfusion brings critical marketing data inside SugarCRM with an out-of-the-box, native, fully-supported integration that is up and running in under an hour.
When you integrate your MAP and CRM, you’re doing more than just combining two systems. You’re creating one, effective sales and marketing tool for both teams to use seamlessly across the board. Download our brochure for more information specific to native Salesfusion and SugarCRM integration.