Among organizations that use both marketing automation and CRM as part of an integrated technology stack, 74% reported aligned sales and marketing teams according to DemandGen. This research just goes to show the single most important criteria for sales and marketing success is alignment of the two teams, starting with a MAP and CRM integration. Without this integration, you’ll drain the majority of your time and resources and leads will leak out of the funnel.
However, Salesfusion Marketing Automation Platform integrates with Salesforce.com to easily facilitate sales and marketing alignment.
What can you do with a Salesfusion and Salesforce.com integration?
With sales and marketing alignment being such a major key to success, unifying your MAP and CRM tools is no longer a nice bonus – it’s a necessity. Alignment between your sales and marketing departments starts with your technology platforms, which means choosing a MAP that will seamlessly communicate with your CRM from day one is a must.
Salesfusion brings critical marketing data inside Salesforce with an out-of-the-box, native, fully-supported integration that is up and running in under an hour.
When you combine a MAP with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. Download our brochure for more information specific to the native Salesfusion and Salesforce CRM integration.