Aberdeen Group research shows 74% of Best-in-Class organizations have strong, or even complete, alignment between marketing and sales departments. It’s safe to say the majority of these companies start achieving better sales and marketing alignment when their technologies are aligned. The best way to achieve this is through a native MAP and Sage CRM integration. Without this integration, the majority of your time and resources will be drained and leads will leak out of the funnel.
What can you do with Salesfusion and Sage integration?
With sales and marketing alignment being so crucial to success, a native MAP and CRM integration is no longer a nice-to-have – it’s a necessity. Alignment between sales and marketing departments won’t ever happen if you can’t align your technology platforms from the beginning, which means choosing a MAP that will cooperate and communicate with your CRM from day one is crucial.
Salesfusion brings critical marketing data inside Sage CRM with an out-of-the-box, native, full-supported integration that is up and running in under an hour.
When you pair a MAP with a CRM, you’re creating a supercharged sales and marketing tool for both teams to use across the board. Download our brochure for more information specific to the native Salesfusion and Sage integration.