Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year ($100 million for a billion-dollar company). This amount of lost revenue makes it obvious that alignment between the two teams should be the major focus and ultimately, single most important criteria for sales and marketing success.
Alignment starts with technology integration. Without a MAP and CRM integration from the start, you’ll drain the majority of your time and resources and leads will leak out of the funnel. At the same time however, you need to make sure both solutions have all the seamless functionality that a modern marketer needs and allows them to work the way they want. Salesfusion is a marketing automation platform that has a two-way integration with Microsoft Dynamics CRM and is installed out-of-the-box with no middleware. The integration is unique in the industry in that it provides a native integration with both on-premise and hosted environments.
What can you do with a Salesfusion and Microsoft Dynamics integration?
In order to ensure the sales and marketing teams have a relationship that collaborates rather than complicates, unifying your MAP and CRM tools is a necessity. Alignment between sales and marketing departments starts with your technology platforms, meaning the importance of choosing a MAP that will seamlessly communicate with your CRM from day one is a must.
Salesfusion brings critical marketing data inside Microsoft Dynamics CRM with an out-of-the-box, native, fully-supported integration that is up and running in under an hour.
When you combine a MAP with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. Download our brochure for more information specific to the native Salesfusion and Microsoft Dynamics CRM integration.