Companies can drive 5-36% growth simply through alignment according to SiriusDecisions, so it’s no surprise that the single most important criteria for sales and marketing success is the alignment of the two teams, starting with a native MAP and CRM integration. Without this integration, the majority of your time and resources will be drained and leads will leak out of the funnel.
Salesfusion Marketing Automation Platform has a two-way integration with Infor CRM that is installed out-of-the-box with no middleware required at more than 100 companies. Unique in the industry, Salesfusion and Infor offer a native integration in both on-premise and hosted environments.
What can you do with Salesfusion and Infor CRM integration?
With sales and marketing alignment being so crucial to success, integrating your MAP and CRM tools is no longer a nice bonus – it’s a necessity. You won’t ever be able to align your sales and marketing departments if you can’t align your technology platforms, which means choosing a MAP that will cooperate and communicate with your CRM from day one is a must.
Infor CRM offers a web and LAN deployment option. Most MAP providers do not integrate well, if at all, with LAN-based CRM systems. Salesfusion has two versions of its integration with Infor CRM to adapt to both LAN and Web scenarios.
When you pair a MAP with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. Download our brochure for more information specific to the native Salesfusion and Infor CRM integration.