Marketing Automation for Infor CRM

Marketing Automation for Infor CRMCompanies can drive 5-36% growth simply through alignment according to SiriusDecisions, so it’s no surprise that the single most important criteria for sales and marketing success is the alignment of the two teams, starting with a native MAP and CRM integration. Without this integration, the majority of your time and resources will be drained and leads will leak out of the funnel.

Salesfusion Marketing Automation Platform has a two-way integration with Infor CRM that is installed out-of-the-box with no middleware required at more than 100 companies. Unique in the industry, Salesfusion and Infor offer a native integration in both on-premise and hosted environments.

What can you do with Salesfusion and Infor CRM integration?

  • Create a two-way sync with Salesfusion and Infor CRM that ensures the data your sales and marketing teams are working with is always correct
  • Provide sales with visibility to marketing activities and templates to send trackable emails to leads and contacts
  • Send automated alerts and create tasks in Infor CRM so sales can follow up based on a contact’s activity
  • Blend marketing and sales actions with intelligent and automated nurtures to decrease funnel leakage
  • Prioritize and manage follow up with lead scoring and management
  • Track a lead through the complete sales cycle from creation to close with reporting and dashboards
Salesfusion together with Infor CRM

With sales and marketing alignment being so crucial to success, integrating your MAP and CRM tools is no longer a nice bonus – it’s a necessity. You won’t ever be able to align your sales and marketing departments if you can’t align your technology platforms, which means choosing a MAP that will cooperate and communicate with your CRM from day one is a must.

  • Only MAP to provide integration to Infor CRM on-premise, cloud and hybrid environments
  • Integrates with all versions back to 7.5.2
  • No middleware required. Fully supported out-of-the-box integrations are native
  • Automatically replicates and synchronizes your Infor CRM database every 15 minutes
  • Combines native and iFrame-based integration
  • All marketing data housed natively inside Infor CRM

Infor CRM offers a web and LAN deployment option. Most MAP providers do not integrate well, if at all, with LAN-based CRM systems. Salesfusion has two versions of its integration with Infor CRM to adapt to both LAN and Web scenarios.

When you pair a MAP with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. Download our brochure for more information specific to the native Salesfusion and Infor CRM integration.

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