With Salesfusion, you have the right tools for powerful marketing automation. Are you able to use them effectively?
For some, a chisel and block of ice means ice cubes. For a professional, it means a swan, or a frozen replica of the Venus de Milo. Catch our drift? We’re experts that can make the most of your marketing program. The tools are there. You provide the content and we’ll make impactful campaigns through our managed services.
Whether you need a little extra help making your marketing processes hum or want to be completely hands off, we are here to help.
Previously, most marketers have used a “DIY” or do-it-yourself approach, where they license a marketing automation platform and operate it in-house. Many others don’t have the time or expertise to operate a platform in-house. In those cases, Salesfusion provides its “DIFM” or do-it-for-me approach, where Salesfusion handles the tactical campaign execution and reporting, while the client focuses on program and content creation.
Category | Description | DIY | DIFM |
Platform | Development and maintenance of the marketing automation platform | Salesfusion | Salesfusion |
Support | Providing phone and web support for users of the platform | Salesfusion | Salesfusion |
Marketing Operations | Marketing automation expertise, including “how” to use a platform | You | Salesfusion |
Process | Establishing the methods for how to move leads through the funnel (scoring, nurturing, etc.) | You | You, with guidance from Salesfusion |
Measurement | KPIs and reporting on campaign performance and marketing results | You | Salesfusion |
Brand / Message | How you want your company to be perceived and what you have to say as well as visual identity (logo, colors, etc) | You | You |
Prospects | The lists of who you to target in campaigns | You | You |
Content |
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You | You, with guidance from Salesfusion |
Plan (Campaigns) | The campaigns that you want to execute including the flow, offers, etc | You | You, with guidance from Salesfusion |
Apprentice
Ideal for companies who want help executing a few basic campaigns |
Typical projects include using a template to create: |
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Each month we will analyze results and discuss your project needs for the following month. |
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Journeyman
Ideal for companies who want several custom campaigns a month |
Typical projects include creating customized: |
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We will meet bi-weekly to discuss strategy and priorities as well as review campaign results. |
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Mastermind
Ideal for companies who want to be hands off in the system |
Typical projects include creating customized: |
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We will meet weekly to discuss strategy and priorities as well as review campaign results. |
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