Software WITH a Service

Let our marketing operations experts do the heavy lifting for you.

With Salesfusion, you have the right tools for powerful marketing automation. Are you able to use them effectively?

For some, a chisel and block of ice means ice cubes. For a professional, it means a swan, or a frozen replica of the Venus de Milo. Catch our drift? We’re experts that can make the most of your marketing program. The tools are there. You provide the content and we’ll make impactful campaigns through our managed services.

Whether you need a little extra help making your marketing processes hum or want to be completely hands off, we are here to help.

Previously, most marketers have used a “DIY” or do-it-yourself approach, where they license a marketing automation platform and operate it in-house. Many others don’t have the time or expertise to operate a platform in-house. In those cases, Salesfusion provides its “DIFM” or do-it-for-me approach, where Salesfusion handles the tactical campaign execution and reporting, while the client focuses on program and content creation.

The Difference between DIY and DIFM

Category	Description	DIY	DIFM
Platform	Development and maintenance of the marketing automation platform	Salesfusion	Salesfusion
Support	Providing phone and web support for users of the platform	Salesfusion	Salesfusion
Marketing Operations	Marketing automation expertise, including “how” to use a platform	You	Salesfusion
Process	Establishing the methods for how to move leads through the funnel (scoring, nurturing, etc.)	You	You, with guidance from Salesfusion
Measurement	KPIs and reporting on campaign performance and marketing results	You	Salesfusion
Brand / Message	How you want your company to be perceived and what you have to say as well as visual identity (logo, colors, etc)	You	You
Prospects	The lists of who you to target in campaigns	You	You
Content	Email copy (subject lines, headlines, etc) Landing page copy Asset / Offer creation	You	You, with guidance from Salesfusion
Plan (Campaigns)	The campaigns that you want to execute including the flow, offers, etc	You	You, with guidance from Salesfusion

Sound interesting but you want to understand what you’ll actually get? Check out some of our marketing concierge services for more information. But, keep in mind that there is no one size fits all and we will work with you to design a package that best meets your needs.

Apprentice

Ideal for companies who want help executing a few basic campaigns

Typical projects include using a template to create:

Nurture Campaign