New to Marketing Automation? Start Here

We'd make a pretty good team.

 
Let our marketing operations experts do the heavy lifting for you.

With Salesfusion, you have the right tools for powerful marketing automation. Are you able to use them effectively?

For some, a chisel and block of ice means ice cubes. For a professional, it means a swan, or a frozen replica of the Venus de Milo. Catch our drift? We’re experts that can make the most of your marketing program. The tools are there. You provide the content and we’ll make impactful campaigns through our managed services.

Whether you need a little extra help making your marketing processes hum or want to be completely hands off, we are here to help.

Previously, most marketers have used a “DIY” or do-it-yourself approach, where they license a marketing automation platform and operate it in-house. Many others don’t have the time or expertise to operate a platform in-house. In those cases, Salesfusion provides its “DIFM” or do-it-for-me approach, where Salesfusion handles the tactical campaign execution and reporting, while the client focuses on program and content creation.

The Difference between DIY and DIFM
Category Description DIY DIFM
Platform Development and maintenance of the marketing automation platform Salesfusion Salesfusion
Support Providing phone and web support for users of the platform Salesfusion Salesfusion
Marketing Operations Marketing automation expertise, including “how” to use a platform You Salesfusion
Process Establishing the methods for how to move leads through the funnel (scoring, nurturing, etc.) You You, with guidance from Salesfusion
Measurement KPIs and reporting on campaign performance and marketing results You Salesfusion
Brand / Message How you want your company to be perceived and what you have to say as well as visual identity (logo, colors, etc) You You
Prospects The lists of who you to target in campaigns You You
Content
  • Email copy (subject lines, headlines, etc)
  • Landing page copy
  • Asset / Offer creation
You You, with guidance from Salesfusion
Plan (Campaigns) The campaigns that you want to execute including the flow, offers, etc You You, with guidance from Salesfusion
Sound interesting but you want to understand what you’ll actually get? Check out some of our marketing concierge services for more information. But, keep in mind that there is no one size fits all and we will work with you to design a package that best meets your needs.
Apprentice

Ideal for companies who want help executing a few basic campaigns

Typical projects include using a template to create a:
Nurture Campaign
Landing Page
Email Campaign
Lead Scoring Profile
Each month we will analyze results and discuss your project needs for the following month.
1750   1450   1660
 
Journeyman

Ideal for companies who want several custom campaigns a month

Typical projects include creating customized:
Email templates
Landing page templates
Nurture Campaigns
Multiple Lead Scoring profiles
Monthly newsletter
Email campaigns
We will meet bi-weekly to discuss strategy and priorities as well as review campaign results.
2500   2035   2370
 
Mastermind

Ideal for companies who want to be hands off in the system

Typical projects include creating customized:
Email templates
Landing page templates
Nurture Campaigns
Multiple Lead Scoring profiles
Monthly newsletter
Email campaigns
Webinars
We will meet weekly to discuss strategy and priorities as well as review campaign results.
4000   3255   3795
 
All packages are customizable based on needs.

Get your custom quote