Identify: determine target accounts and built targeted account lists based on who can generate real revenue for your business.
Market: build behavior-based campaigns for each targeted account.
Measure: bring sales and marketing teams together and review your ABM efforts.
Identify and market to key accounts in multiple ways with Salesfusion’s account-based marketing tool
Salesfusion’s account-based marketing tools allow marketers to identify and market key accounts in a number of ways regardless of your readiness to name these accounts.
For those who have specified, key accounts, Salesfusion gives you the ability to quickly and easily tag each company and efficiently create campaigns and report results for those key accounts. Salesfusion’s global dashboard also provides easy access and visibility into key account activity.
For those that don’t have specified, key accounts just yet, Salesfusion can help identify your target accounts by alerting marketers to which accounts are the most engaged. The account-based marketing tool uses a proprietary algorithm to calculate engagement and suggests accounts to target with your marketing efforts.
List segmentation to build campaigns to targeted accounts