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Social Media Management Tools

Amplify your efforts with integrated social media marketing
Social media marketing is more than counting likes, followers and shares. Today’s B2B marketers need to generate leads and measure the business value of their work. Our social marketing solution tracks each lead you generate and provides the analytics to understand which networks, profiles and posts are most effective.

Salesfusion offers tools that help you monitor social networks, publish content and manage your online reputation.

The social signals tool is designed to help you engage with individuals who are talking about, or seeking answers to, specific keyword sets. It identifies people who meet your search criteria and facilitates automated nurturing through twitter. It also allows you to view profiles and respond directly to people who may be interested in your products and services.

You can also shorten URLs for online publishing. The published URLs can identify individuals by email address, who clicked and which social network or post they originated. If these leads convert to customers, Salesfusion tracks that to help you monetize your social media efforts.

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Leverage your social strategy with Oktopost

Oktopost is the leading B2B social media platform that lets you easily manage large-scale content distribution across all of your profiles and company pages.

Integrated with Salesfusion, users are able to see social campaign click data via the buyer’s journey on the contact or lead record, giving a full view of the prospect’s behavior across all marketing channels. It also provides the ability to score, segment, build lists and reports based on social behavior. Additionally, social data is visible in the CRM so sales can get a complete picture of the prospect’s engagement with your brand. And, you will finally be able to easily attribute opportunities to your social efforts.

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Best Practices for Social Media

Social Media Marketing

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