Measure engagement and better prioritize sales outreach with Sugar Market, previously Salesfusion, lead scoring and account scoring. Apply point values to actions taken by leads based on what is valuable to your business using your own scoring rules, customizable templates, or an out-of-box best practices model. Allocate points for steps like opening an email, clicking a link, visiting a specific page or downloading content. The platform automatically tracks these activities over time and will push them to Sales once a predefined threshold is met. Increase efficiency in your sales cycle and drive higher lead conversions with Sugar Market.
Indicate your most engaged accounts with Sugar Market’s account scoring. If multiple contacts from a company are viewing your content and interacting with your marketing assets, the account score will increase, indicating an engaged account. Leverage your existing lead scoring data and marketing approach to provide an activity summary at the account level. Sugar Market’s account scoring helps users identify key accounts to amplify their account-based marketing (ABM) efforts.