Through a partnership with Oktopost, the leading B2B social media platform, you can easily manage social media for LinkedIn, Facebook, Instagram, and Twitter. Publish and share content, engage with prospects, encourage employee advocacy and measure social media results within your marketing automation platform.
Instead of logging into multiple social platforms, we offer a tool that allows you to manage these all in one place. And, you may find that the best time to post isn’t during regular office hours. We allow you to schedule posts ahead of time so you can create a steady stream of relevant content and even take advantage of suggested content based on your key words.
Become part of the conversation and engage in discussions to get to know your prospects and customers better. And, all this interaction will be tracked through to the buyer’s journey on the contact or lead record inside Sugar Market, previously Salesfusion, and passed to the CRM so that even your sales team can understand all the interactions across marketing channels. You will finally be able to easily attribute opportunities to your social efforts.
Your employees are your best advocates. Take advantage of their social networks by making it easy for them to share your social posts. The employee advocacy board allows you to pin posts for employees to share with a click of the button. The best part is, all the interactions from these posts will be tracked so you can understand just how effective social media is. Encourage your employees to participate by creating contests that can be easily tracked with the employee leaderboard.
With an integrated solution for marketing automation and social media management, you can easily see which of your social channels and posts are the most effective. It will no longer be about clicks. You will actually be able to tie social posts to website conversions and opportunities.