Marketers need data to track campaign performance and determine what’s working and what’s not so they can best allocate resources. The key to unlocking the true value of your data is Advanced Analytics – included with every Sugar Market, previously Salesfusion, license. Dig deeper into your marketing metrics to find the information you need to drive leads and improve conversion rates. Create beautiful dashboards that are presentation-ready to fully visualize your data story. With Advanced Analytics, Sugar Market empowers all marketers to make informed decisions, identify new opportunities and confidently put winning marketing campaigns into action.
Fully interactive dashboards allow you to easily build and source data from any of your marketing initiatives. Drill into colorful, organized charts to get deeper insights on the fly. Powerful filters give you ultimate flexibility to refine your dashboards and create new views easily. All dashboards are completely mobile responsive, giving you access to results, anywhere, anytime.
Pull from any data set — marketing campaigns, forms, lead scores and CRM values — to track ROI and success metrics specific to your business objectives. With drag-and-drop, and point and click capabilities you have the ability to easily create reports without being a data analyst. The Visualization Engine includes powerful charting tools that gives users flexibility in the way data can be presented, from bar and line graphs, area and pie charts, maps, and funnel reports.
Become a data-driven marketer with a tool that gives you new insights and identifies opportunities to drive better results. Then, share and collaborate on reports with your team and send scheduled reports to any member in your organization to keep them informed. Pull beautiful, Excel-quality charts and graphs into presentations using the data that matters most to you, so you can really share marketing’s impact.