1. You spend more time in spreadsheets than your finance department.
    2. De-duping lists of leads is your idea of a nice, quiet evening at home.
    3. Your customers only hear from you when you need to sell them something.
    4. Your emails look like a dinosaur designed them.

Why Marketing Automation Fails

    1. Identifying anonymous website visitors sounds like science fiction.
    2. Leads leak out of your pipeline like a sieve.
    3. Your only hope of re-targeting is to pin up your list and throw darts at it.
    4. Walking to a meeting with sales feels like you are heading to your own execution.

Why Marketing Automation Fails

    1. Improving lead quality is a pipe dream.
    2. You ask for results from social campaigns and only get blank stares.
    3. You realize sales is using collateral from before you were born.
    4. The only way you know you created a good piece of content is because your mom told you she liked it.

Why Marketing Automation Fails

    1. You wake up in a panic because you can’t remember if you sent registrants the link to a webinar login starting in 5 minutes on the other side of the world.
    2. Being asked to show marketing ROI puts you on the defensive and feels like an accusation.
    3. Leads sent to sales for follow up disappear faster than your husband when it is time to do dishes after a holiday meal.
    4. Your to-do list couldn’t be completed even if you cloned yourself.

Why Marketing Automation Fails