An Adobe survey cited that 76% of marketers believe marketing has changed more in the last 2 years than in the last 50. Much of this transformation has been driven by innovation in marketing automation. According to a recent analyst report by Gleanster, an estimated 80% of top-performing companies have been using marketing automation for more than two years, crediting the technology for enabling their success. And, D&B has stated that 2/3 of companies that use marketing automation believe it’s critically important to their business and yet almost 75% think they still haven’t maximized its benefits.
What about companies who implement marketing automation and never see tangible results? If it isn’t implemented correctly, it can be a colossal failure. There are a lot of things to consider before implementing that can help you ensure success. These include:
- Involving the right people in the decision
- Outlining marketing goals and how technology can help you achieve them
- Choosing a platform that can grow with your needs
Eager marketers are anxious to take advantage of all the benefits of marketing automation but shouldn’t jump in without closely examining the possible pitfalls and how to avoid them. Check out our latest guide 5 Reasons Marketing Automation Fails to make sure they don’t happen to you.