In this presentation, Kevin Miller from Sugar Market, previously Salesfusion, explains why CRM on its own isn’t enough to drive long-term success in today’s marketplace. He’ll explain why it’s critical to integrate your CRM with marketing automation to empower your sales team, create competitive advantage and drive more revenue.
- Why CRM systems are failing sales
- The mechanics of the social web and how it is leaving your sale team behind
- How marketing automation and CRM integration will increase sales performance
- Ways to blend sales and marketing activities for better results
About the Presenter:
Kevin Miller, Vice President of Solution Strategy, Sugar Market
Kevin Miller is 23-year veteran of marketing services, marketing technology, and marketing software. Miller has been a thought leader in the B2B marketing automation space since its inception.