You want me to just hand you an answer, right? Give you the name of the best email marketing software, describe their marketing software products, and link to their URL and email address.
Unfortunately the answer isn’t that easy. There isn’t one perfect marketing software solution on the market and everything else is a waste of time.
Here are some features to look for when searching for the answers to your marketing prayers:
- Web-based application: Otherwise referred to as the marketing software cloud. Choosing a web-based email marketing tool will ensure that your data can be accessed by multiple people from multiple locations. Maybe your company has an international presence or maybe it’s just you and your laptop in your apartment. Either way, having your templates, CRM data, images, segmentation, etc. stored in the cloud with offer extensive peace of mind.
- Loyalty programs: Choose a marketing solution that will give you perks for your customer loyalty. Whether it be the length of the contract you sign, the package you purchase, or the referrals you bring in, make sure your company is getting something out of the deal, too. Your loyalty marketing software will create a longer lasting relationship.
- Event tie-ins: In the B2B marketing world, you’re either attending events or planning events. Probably both. This means, a chunk of your marketing software emails will be event registrations, follow ups, reminders, and recaps. Be sure your marketing software can track and associate all of these emails in one area. And that’s just live events. If you’re hosting webinars (which you should be) make sure there is a third-party platform integration to track attendees.
So, the question still stands, what is the best email marketing software? It’s the one that has the most features you’ll use. The one that can automate manual processes, align the sales and marketing departments, and still provide your company enough room to grow into.