Marketing automation is our favorite topic around here. Maybe we’re biased, but you should be, too! As trade show season comes to a close and the end of the year approaches, your mind may be buzzing with all of the marketing automation articles, graphics, and demos you’ve seen.
Check out these stats from the latest Marketing Intelligence Report:
- 41 percent of digital marketers currently use an MAP and an additional 26 percent will adopt it in the next year.
- In 2010, B2B marketing automation systems revenue was $200 million. In 2013? $750 million.
- 32 percent of respondents listed budget constraints as the biggest obstacle that stand in the way of marketing automation adoption.
- In 2014, 52 percent of marketing automation users have complete system adoption, having fully integrated the software into their marketing and sales initiatives.
Even active marketing automation users can benefit from learning more about the system. Maybe you’ve never ventured out of email creation or haven’t adjusted your lead scoring module since implementation. We can all experiment more, analyze more, and sell more.
To catch up on the marketing automation space and its recent growth, download Marketing Intelligence Report’s B2B Marketing Automation Buyer’s Guide. This report dives into the state of the industry, features and functions, how to choose the best platform for you, and everything else you never knew you needed to know about marketing automation.
