From exploring marketing automation mistakes to detailing robust, you-won’t-know-how-you-ever-lived-without-it features, this marketing automation guide will help prepare you to conquer marketing automation.

What’s covered:

  • Getting your CRM to talk to your marketing system correctly
  • Setting up email campaigns around dynamic lists
  • Email deliverability considerations
  • Lead scoring, events and gated content
  • Benefits for sales
  • Key ROI metrics
  • Failures of marketing automation