From exploring marketing automation mistakes to detailing robust, you-won’t-know-how-you-ever-lived-without-it features, this marketing automation guide will help prepare you to conquer marketing automation.
- Getting your CRM to talk to your marketing system correctly
- Setting up email campaigns around dynamic lists
- Email deliverability considerations
- Lead scoring, events and gated content
- Benefits for sales
- Key ROI metrics
- Failures of marketing automation