Software company aligns marketing with sales to improve effectiveness.



  • Marketing and sales were disjointed
  • Systems were labor intensive to use
  • No integration between systems
  • Limited visibility into funnel
  • No time for strategic planning


  • Sugar Market data seamlessly shared with sales through the CRM integration
  • Automated lead capture and routing to sales
  • Manual marketing tasks now managed automatically with Sugar Market


  • Reduced time to execute and manage campaigns
  • Improved turnaround on lead outreach
  • Greater visibility into funnel and lead engagement
  • More time to spend on strategic planning and new initiatives
  • Greater control over pipeline and lead management