Software company aligns marketing with sales to improve effectiveness.
Problem
- Marketing and sales were disjointed
- Systems were labor intensive to use
- No integration between systems
- Limited visibility into funnel
- No time for strategic planning
Solution
- Sugar Market data seamlessly shared with sales through the CRM integration
- Automated lead capture and routing to sales
- Manual marketing tasks now managed automatically with Sugar Market
Results
- Reduced time to execute and manage campaigns
- Improved turnaround on lead outreach
- Greater visibility into funnel and lead engagement
- More time to spend on strategic planning and new initiatives
- Greater control over pipeline and lead management
