This on-demand presentation was hosted by global B2B research firm, SiriusDecisions, with additional information provided by Sugar Market, previously Salesfusion, and InsideView. Each presenter offers insight into the strategies employed by top performing marketing teams, discussing the role of data in cultivating actionable buyer personas.

What’s covered:

  • How to determine data requirements for creating useful personas
  • Tips for enriching existing data to improve targeting
  • Processes for orchestrating higher value interactions and increasing the chance of customer conversions

About the Presenter:
John-Donlon, Research Director, SiriusDecisions
John Donlon is a key contributor at SiriusDecisions, a global B2B research firm. He has more than 20 years of experience in marketing operations as both a practitioner and a consultant.