Ah, the irony of sitting down to write a blog five days late that is about the very thing you were so preoccupied with that it made you late in the first place! The trade show trade off.

When I first joined our marketing team about three months ago, I joined with a full plate of shows already committed to for the second half of the year. It’s wonderful to work for a company that believes in the investment and is forward leaning in our growth, but now I am ultimately responsible for the details and, man, there are a ton! I never thought I would spend 30 minutes looking for just the right fishbowl for the business cards at the booth but I did (and i found )

For our partners and readers who may occasionally dabble, and would like to learn more, or for those who are experts already, I’ll share some thoughts on how we approach trade shows.

Lastly, I feel compelled to share a funny story from last week. This is the first time I traveled as Sugar Market’s, becoming Sugar Market’s, sole marketing representative. Oh, the pressure. It went off without a hitch with the small exception of my mistake to bring the wrong table cover.

I accidentally brought a smaller version that wouldn’t zip up and essentially looked like someone trying to squeeze into a bright orange outfit that hasn’t fit for many years. Picture way too tight spandex stretched over a an extra large folding table and a zipper that wouldn’t quite get zipped in the back.

It was still an amazing event and despite the tablecloth snafu and my overwhelming sense of booth neighbor tablecloth envy (didn’t know I would ever experience that!), everything went off without a hitch by a well aligned marketing and sales team.