1. Always use page titles in an <H1> tag. This tag tells search engines that it is the best description of the web page. This should always be the largest, attention grabbing phrase which includes your primary keyword.

2. Describe your images using the <alt> tag. You should write a description here for the search engine “robots”. When writing this, imagine you are describing your picture to someone who is blind.

3. Write more. Gone are the days where 300 words are A-OK with Google.

4. Use the meta description wisely. The meta description is where you tell potential organic website visitors what your page is about and why they should click.

5. Don’t be dense. Keywords are important but being natural is more important.  Focus on the quality of the content. If you picked the right keyword, it will flow naturally. Use the following best practices: