“Do It For Me” services can augment your team with experts to help maximize your technology investments
The beginning of the year, we all make resolutions. For gyms, it’s the best time of year. It’s when new members join and show up a handful of times only to abandon their efforts in a matter of weeks. Sure, our intentions are good, but following through on those plans will turn out harder than we thought as the busyness of our everyday lives creeps up on us. Slowly but surely, the gym will be just a distant memory.
Setting Goals is Easy, Achieving Them is Hard
When it comes to running a business, not much is different from that well-intentioned gym membership. We know what we need to do to push our businesses just that little bit further to grow our revenues and bring in new customers, and with that knowledge, we take action. Today, that action often comes by way of introducing the right technology, such as a marketing automation system. But we’ll soon find out that introducing the right technology is like joining a gym — it does us no good if we don’t actually make using it (and using it the right way) a habit.
Think about all the investments in different technologies your team has made over the years. Each one has likely promised to transform this, help improve that or drive efficiency there. But how many of these systems have you actually committed to using diligently to achieve those desired results? Likely only a few. It’s okay, it happens to the best of us. As the hecticness of day-to-day business ensues, our well-intentioned plans to make improvements and meet new goals through these technologies falls by the wayside. Afterall, building up efforts on new channels is great, but what about the channels that have always been your bedrock? You can’t just leave those in the wind. And as you turn your attention to those tried and true channels, it’s easy for the efforts to expand to get left behind.
Tapping Into the “Do It For Me” Culture
Fortunately, tending to the busyness of your everyday operations while tackling new goals doesn’t have to be an either/or situation. We now live in a “do it for me” (DIFM) culture, and although this culture was once confined to consumers (think cleaning services, Blue Apron and Amazon Prime), it has now seeped into the business world.
Today, technology vendors offer much more than technology — many also offer DIFM services (aka managed services) to help manage activities associated with their technologies. For example, when it comes to marketing automation, technology vendors might offer DIFM services like designing email and landing page templates, building and executing nurture campaigns, developing and implementing lead scoring profiles, building and managing events, performing A/B testing and creating and managing campaign reports, all the while working in tandem with your team to align these activities to your marketing strategy and objectives.
It’s Time to Maximize Your Investments — And Your Goals
Of course there’s the obvious questions: Do you really need DIFM services? How will they benefit your business? It’s easy to jump to the conclusion that DIFM services mean someone else will be doing your job, but in fact it’s quite the opposite. Think about your New Year’s resolution to go to the gym. If you’re really going to commit and make it the entire year, what’s the trick? In many cases, hiring a personal trainer will hold you accountable and help you make the most of your time at the gym to get the best results. But you’re still a critical part of that equation. And DIFM services work in exactly the same way: They hold you accountable for using your technology investment regularly and help you maximize your investment to get the most out of the system.
In other words, enlisting DIFM services augments your team, allowing you to be in more places and do more things at once. And best of all, it augments your team with seasoned experts who know not only the ins and outs of using the technology at hand, but also the ins and outs of the strategies and tactics behind those efforts. And it’s that combination of expertise that will give your team the boost it needs to maximize efforts and meet all of your goals and then some.