46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads (Forrester Research).
Sales and marketing alignment sounds great at a high-level but executing it might not be as simple as it sounds. At Sugar Market, previously Salesfusion, we are living and breathing sales and marketing alignment every single day. Join this webinar to get our reality on how our marketers are making it work from day-to-day.
Covered in the webinar:
- What it is vs. what people think it is
- Challenges of alignment
- Steps to aligning teams