With 50% of B2B marketing executives finding it difficult to attribute marketing activity directly to revenue results as a means of justifying budget, it’s becoming increasingly important to be able to show your marketing ROI. View this webinar to get the low down on building a campaign framework and measuring your marketing success.
Covered in the webinar:
- Measurement and reporting principles
- Building a campaign dashboard and framework
- Organizing campaign measurements
- Developing the right content to drive response and conversion
- How to integrate sales into your email marketing programs
About the Presenter:
Carrie Rediker, Research Director, SiriusDecisions
Carrie Rediker is a strategic professional with 20 years of experience in marketing and sales, spanning a range of industries from global b-to-b technology organizations to b-to-c companies. Her experience includes most aspects of marketing, including communications, advertising, digital marketing, content strategy, managing global budget allocations and implementing industry best practices to maximize revenue. Prior to joining SiriusDecisions, Carrie was director of marketing at Rackspace, a global managed cloud-hosting company, as well holding positions at AMD, Saks Fifth Avenue, Re/MAX, and Tivoli Systems.