Take a deep dive on the in’s and out’s of implementing marketing automation (MA) with CRM. This presentation will help you understand the technical and business process implications of MA lead generation processes, such as lead scoring, nurture marketing and more.
- The modern SaaS ecosystem
- Marketing automation trends
- Critical adoption considerations
- Blueprint for integrating MA & CRM
- Technical considerations
About the Presenter:
Kevin Miller, Vice President of Solution Strategy, Salesfusion
Kevin Miller is 23-year veteran of marketing services, marketing technology, and marketing software. Miller has been a thought leader in the B2B marketing automation space since its inception.