Sailors can die of thirst while floating on the ocean because salt water is undrinkable. This is why well-equipped lifeboats carry a desalination kit. So how does this relate to digital behavior?
Marketers today face a similar problem: they must distill a sea of data into useful information. Today’s marketing systems capture floods of behavioral data from email, web visits, downloads social media, events, chat sessions, and other digital sources. Converting this flood into a steady flow of consumable information is difficult, but there are a number of proven methods to accomplish this goal. This report, developed by Raab & Associates, offers detailed information on how to extract value from the sea of digital chaos.
- Ways to classify marketing data for analysis
- Methods for testing prospect behavior predictions
- Strategies for collecting more information from prospects