Social media isn’t for everyone. I get it.
Some people don’t want to take pictures of their sushi, crop and filter said raw fish, and then post to Instagram with a witty comment about Eastern culture. Some people don’t want to live tweet the Mad Men finale or World Cup games. Some people don’t want to share their quiz results on Facebook so the world will know which 90s teen heartthrob represents their decorating style.
(Full disclosure – I take pictures of my food and would live-tweet my subway rides if there was an Internet connection below the East River. The quiz sharing though? Please, I have my standards.)
Even if you’re not social media obsessed and aren’t counting retweets like they’re lottery numbers, don’t let your aversion impede your inbound marketing strategy. Marketers who implement inbound marketing see lower costs-per-lead and more buyers are dictating their own sales cycles.
Here are four ways to take your inbound marketing beyond blogs and tweets:
- Create visual content: Our attention spans are getting shorter as our consumption needs are growing. Seems like a paradox, huh? This is where visual content such as infographics, animated videos, and even stand alone images come into play. You can even repurpose blog posts into story-telling images or stat sharing infographics. Post on your website and accommodating social sites like YouTube or Facebook.
- Embrace social signals: One of the reasons you might be frustrated with your social media efforts is that ROI is difficult, if not damn-near impossible to track. The rise of social signals lets your marketing automation platform do the grunt work for you, organizing potential buyers based on their social activity and enabling you to reach out with relevant content at the appropriate time.
- Make your website interactive: Earlier I mentioned online quizzes. I’ve taken about 100 of these. This month. I’m not trying to find insights into my soul; I do them because they’re funny and entertaining. Even though your content will be more educational (hopefully), you can still take a cue from the Buzzfeeds of the world with instant grading and results. Continue the nurturing process by linking to related website content based on the website visitors’ scores.
- Don’t forget email: While email campaigns might seem like an outbound marketing strategy, they can be tweaked and adapted for our inbound efforts, too. Use email nurture campaigns as a way to supply leads and website visitors with a continuous stream of engagement opportunities. Even send monthly or weekly recap emails, letting your audience access recent content that they might have missed.