If you use SugarCRM and want to or have already adopted marketing automation, this guide will help you get the most value from the system integration. It’ll walk you through the most important functionality you’ll need and explore how best to apply it for optimal results.

What’s covered:

  • Why you should integrate SugarCRM with marketing automation
  • What to look for when selecting a marketing automation platform
  • Best practices for aligning sales and marketing around the technology