Fiberglass manufacturer lands $30k quote request from first email

 

Problem

  • No system for tracking content downloads and email performance.
  • Lack of integration with CRM required manual data sharing between marketing and sales.
  • Couldn’t measure success of email campaigns beyond opens or clicks.

Solution

  • CRM integration eliminates manual processes and aligns marketing with sales around a streamlined lead management process.
  • Real-time website tracking pushes actionable prospect data into the CRM and sends alerts to sales.
  • Nurture marketing delivers greater flexibility and personalization in digital outreach.
  • Advanced reporting gives marketing insight into what works and where improvements need to be made.

Results

  • The first nurture campaign generated a quote request for a $30,000 project.
  • Improved email opens, clicks and ROI.
  • Reduced time managing campaigns.