At a time when buyers are getting 57% of the way through the buyer’s journey before even talking to Sales, and also when Marketing oversees more than half of the buying process, alignment between the two teams is a must.

If marketers are always looking at leads as a baton handoff and not joining sales’ efforts throughout the process, it’s easy for those hard-earned leads to quickly leak out of the funnel and get lost.

In the March 2017 The Insightful Marketer, SalesLoft’s Director of Revenue Operations joins Sugar Market’s, becoming Sugar Market’s, Sales and Marketing Ops Manager for an honest discussion around marketing and sales alignment.