With billions of users worldwide, social media can be a great platform to share your message. But with so many users comes a lot of extra noise. So how do you rise above and grab your audience’s attention?

Take a look at this video to learn a few tips on keeping your brand’s message powerful and staying relevant in the social media crowd.


Transcript of the Video

Whether you’re looking for a new way to connect with potential leads, promote your content, or engage with existing customers, social media is no longer a nice-to-have. There is now a staggering 2.3 billion social media users worldwide, so it can be a great platform to share your message.

But how do you rise above the noise and grab the attention of your audience?

First, remember that not all channels are created equal. Everything from the frequency of posts to the tone should vary by platform. While you should always be professional, there is no rulebook for the tone. There should be a range – with Twitter being the most casual and LinkedIn the most formal.

Once you’ve figured out how to write posts, your next big decision is what to post. To have the most success, ensure you have a lot of variety. Your plan should include curating content from thought leaders, promoting your blogs and other assets, and inviting people to webinars or events. Mention influencers and use hashtags with Twitter and Facebook to expand your reach.

And, don’t forget to look for other ways to engage with your audience. Many networks like LinkedIn allow users to join groups based on certain interests. Becoming an active member in relevant groups or inserting yourself in conversations is a great way to get your message in front of the right audience.

As powerful as your brand’s social media presence can be, it’s no match for the power of your employees spreading your message or reaching a broader audience with paid advertising. With some basic setup, you can track these programs and see for yourself the impact they have on generating new leads.

Social media should never be set it and forget it. You need to stay on top of changes so that you can adjust your strategy. The faster you can react to changes, the easier it will be to not only stay relevant, but also rise above the noise.

Shannon Matthews, Marketing Communications Manager