We’ve all seen B2C companies thrive on social media – Oreo’s epic ‘You can still dunk in the dark’ tweet during the 2013 Super Bowl blackout and WestJet’s Christmas Miracle campaign from December 2013 saw millions of international views, likes, shares, and retweets.
But don’t fret my business to business compatriots, there is still a place for B2B social media marketing.
Under the umbrella of social media you might find yourself asking, what does B2B marketing mean? We can adopt the same strategies as B2C companies have and implement social media marketing to build brand awareness, generate leads, and even recruit new employees.
Here are some tips and tricks to kickstart social media for B2B marketing:
- Select the right tools: Of course, LinkedIn is the crowning jewel of B2B social media, but don’t overlook Twitter for B2B marketing. It’s an effective form of content sharing for everything from blog links to infographics. Include hashtags in your Twitter B2B marketing whenever possible – #marketing or #B2Bblog will help your content reach a wider audience beyond your followers (and gain new followers, too!)
- Embrace online partnerships: We’re all in this together, so partner up with other companies in your industry to promote each other’s content and share on your own social media. Also, when sharing a news piece or featuring a guest writer, be sure to highlight the author as well as his or her company.
- Know what’s happening behind the scenes: While your actions on social media are important, it’s also imperative that you, and your co-workers, understand why social content matters. Google B2B marketing engagement, especially within their own site – Google+, can increase your company’s search engine ranking. The more shares from employees, partners, and customers, the more URLs that link to your website.
- Understand your audience: Be able to communicate with buyers and decision makers as your brand. Every last social media interaction is a chance to create a positive brand impression and even a sale. All audiences love to see company culture shine through on social media, so share office pictures and make a joke whenever it’s appropriate.