We’ve all seen B2C companies thrive on social media – Oreo’s epic ‘You can still dunk in the dark’ tweet during the 2013 Super Bowl blackout and WestJet’s Christmas Miracle campaign from December 2013 saw millions of international views, likes, shares, and retweets.

But don’t fret my business to business compatriots, there is still a place for B2B social media marketing.

Under the umbrella of social media you might find yourself asking, what does B2B marketing mean? We can adopt the same strategies as B2C companies have and implement social media marketing to build brand awareness, generate leads, and even recruit new employees.

Here are some tips and tricks to kickstart social media for B2B marketing: