SiriusDecisions, a leading sales and marketing analyst firm, released the following research brief, Developing Effective Demand Creation Offers. Within the report, SiriusDecisions outlines how B2B organizations must have a strong offer strategy to meet the business objectives of their demand creation programs. An effective offer centers on buyer information needs and incorporates persona insights. Organizations must also expand tactic performance measurement to track the impacts of specific offers and make improvements.
- Defining demand creation offers
- Selecting offers by demand creation program objective – acquire, engage and accelerate
- Measuring offer effectiveness
The key is investing the necessary time and resources to put together an offer strategy that supports prospects’ content needs as they progress through each phase of the buyer’s journey. Salesfusion, becoming Sugar Market,invites you to learn about demand creation trends by filling out the form.