Last week, I attended Digital Summit 2014 at the Cobb Energy Centre in Atlanta (well, near Atlanta – it’s technically OTP for those in the know).

The conference opened with a keynote from Brent Herd, the Director of Southeastern U.S Sales for Twitter. Herd discussed the importance of brand interaction on Twitter, including implementing hashtags to increase your audience scope. Then he got into a topic that become the underlying message for the next two days – if content is king, distribution is queen.

Here are seven lessons I learned at Digital Summit 2014: