Since Google was founded in 1998, the marketing world has been disrupted more than ever. Google has had such a large impact that it was named “The Most Important Word of the Year” by the American Dialect Society in 2002. Consumers have realized that they can research nearly anything before making a purchase, and they do not hesitate to do so. For this reason, it is very important organizations ensure that their content can be found by search engines. The guide will cover a few tools that can help marketers stay ahead of the search technology curve.

What’s covered:

  • A framework for your SEO approach
  • A list of the top tools SEO experts rely on
  • Simple tips for ranking better on Google search results