The Problem

  • Rapidly growing business with too many manual processes
  • Needed a way to segment people into lists
  • No marketing automation in place

The Solution

  • The marketing team removed a majority of their manual processes
  • Drastically increased overall efficiency with Salesfusion, becoming Sugar Market,
  • Implemented a marketing strategy that included more than just email marketing

The Results

  • Divided customer segments based on where they fall in the sales funnel
  • Now able to send 100,000+ targeted emails per week
  • Created marketing and sales-specific lead scoring profiles and nurture campaigns
  • Used Advanced Analytics to empower a more data-driven marketing strategy