Problem

  • Sales process was manual and time intensive
  • Lack of lead nurturing made prospecting and lead conversion inefficient
  • Little insight into what influenced pipeline progression

Solution

  • Website visitor tracking surfaces actionable, real-time prospecting information
  • Lead scoring helps sales prioritize outreach around quality leads
  • Nurture marketing warms prospects to leads
  • Campaign tracking offers insight into ROI

Results

  • 400% increase in lead generation
  • Higher lead conversion rates
  • Shorter sales cycles
  • Greater efficiency led to increased ROI