Marketing automation software works in conjunction with your online marketing efforts. Online marketing automation platforms dominate the industry because they update in real time, constantly checking in with your website, social profiles, and hosted forms.
Remember, we define marketing automation as any software platform designed to help your marketing department more effectively market across channels and automate repetitive tasks. Since digital marketing rules the world, we have to invest in web-hosted programs that can talk to each other.
Here are the benefits of internet marketing automation platforms:
- Monitor content marketing: Once reserved primarily for B2C marketing automation, content marketing is a hot B2B trend for 2014. You can monitor your content’s engagement through your marketing automation tool – assessing which channels earn the most engagement and which need to be tweaked.
- Fill your CRM: Your marketing automation CRM would be empty if not for the information captured on your website. Be sure to choose a marketing automation system that integrates directly with your CRM. This way, when a lead fills out a lead capture form on your website, their information will automatically be updated in your CRM.
- Predictive lead scoring: This began as an enterprise marketing automation tactic that works for any sized business. Predictive lead scoring helps your business understand which leads are most likely to convert by analyzing prior converted leads. Your marketing automation system searches for key data points that are common to successful sales.
- Keep up with mobile trends: Mobile marketing automation is coming, but until then you can adapt your marketing efforts for mobile use. Design sleek, simple emails with limited columns so readers can easily scroll from their smartphones and tablets. Even design your website with mobile in mind by limiting large images that take forever to load.
The best marketing automation system for your company should streamline your workload and automate as many processes as possible, to free up your time for quality content creation, event planning, and strategizing effective lead generation.