According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for poor performance. Honestly, lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up or continue the conversation in an automated way.
So why are people still facing challenges when it comes to effective lead nurturing? Part of the problem is there are way too many options when designing your nurture. In this eBook, Nurture Playbook: 6 Campaigns to Jumpstart your Efforts, we’ve narrowed down the 6 tried and true nurture campaigns and outlined each based on – what it is, the campaign goal, content to consider including, how to start and suggested length. Download the eBook to understand more about the 6 basic nurtures.