“Account-Based Marketing” is the latest buzzword to captivate the world of B2B marketing. In fact, 92% of B2B organizations have said account-based marketing is “extremely” or “very” important to their marketing initiatives.

With companies who use ABM now reporting powerful results, the big question is how to get started. Leading SiriusDecisions analyst, Bob Peterson, shares insights in July’s, The Insightful Marketer.

Covered in the webinar:

  • SiriusDecisions’ definition of Account-Based Marketing
  • Leading B2B ABM models
  • Framework for developing an ABM strategy