Marketing planning is essential to be an effective marketer. This exercise is the difference between being proactive and being reactive. It’s also often the difference between hitting revenue goals and likely missing them. Join our CMO, Malinda Wilkinson, for this webinar on marketing planning best practices to help you kick off 2016 with a bang.
Covered in the webinar:
- Why marketing planning is important for success
- What should be included in a yearly marketing plan
- How to build your plan
About the Presenter:
Malinda Wilkinson, Chief Marketing Officer
A passionate B2B marketer, Malinda Wilkinson oversees all aspects of marketing at Salesfusion, becoming Sugar Market. Starting her career as an enterprise software implementations consultant with Accenture, Malinda transitioned to product marketing at Manhattan Associates. Her experience in corporate communications, programs and events lead Malinda to serve as Vice President of Global Marketing at Aptean prior to joining Salesfusion.