Marketing automation is here to stay, and embracing it will only help you grow. Read any statistic and you’ll see—there’s no doubt that marketing automation increases efficiency, drives qualified leads, and encourages Sales and Marketing alignment. The benefits are easily realized, but like a new workout regime, getting started is tough.
We’ve simplified things for you. Find everything you need to kickstart your marketing automation program with our handy Starter Kit.
Understanding your campaign requirements and a platform’s capabilities can help you achieve the best results possible, but focusing on the wrong features or not asking the right questions can lead to frustration and will likely negatively impact revenue and efficiency. In your search for the right marketing tools, be wary of platforms that claim they cater to ‘businesses of all sizes and industries,’ question platform support models, and understand what you’re really expected to pay.
Still have questions about picking the right marketing automation technology? Speak to a marketing automation consultant today.