According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. This is quite surprising given all the benefits of using it including:
- Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1% higher than non-users – Aberdeen 2015
- 10% increase in marketing’s contribution to pipeline – Forrester 2014
- 20% increase in generated sales opportunities for nurtured leads versus non-nurtured leads. – Demand Gen Report
- 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms – Aberdeen 2014
So why haven’t you adopted marketing automation? Many people feel overwhelmed just thinking about the idea of implementing it.
Check out the 2-minute video above to get the basics.