Account-Based Marketing (ABM) is all about taking a very focused approach to who you target with your marketing efforts. Rather than throwing your message at the universe and expecting everyone to respond, an ABM strategy contributes to greater success by going after a defined list of accounts. With all the talk about the buzzword, the question is – is ABM the new hype or the next big thing? Or have we been using an ABM strategy for years?
Market with a Mission – A Quickstart Guide for your Account-Based Marketing Strategy gives a brief history of Account-Based Marketing and answers the questions above. It also provides ABM success tips and the basic steps to building your ABM strategy: