Inbound marketing needs a strong marketing automation platform behind it to drive success. Otherwise, you’ll feed your funnel with premature leads who go stale without a strong nurture program in place. This guide explains the role marketing automation and inbound play in your overall marketing strategy. It provides three ways to use marketing automation to enhance your inbound marketing efforts and convert leads to customers.
- Learn why stand-alone inbound marketing is ineffective.
- How marketing automation steps in to help.
- Ways to build your own marketing strategy that leverages inbound to drive success.