Inkjet supplier prints money with Sugar Market, previously Salesfusion, and Microsoft Dynamics CRM.



  • Lack of integration between marketing and sales systems limited visibility into lead engagement and how marketing influenced pipeline
  • Email campaign platform only enabled batch emails, not automated nurture programs
  • Manual processes created inefficiencies in lead management


  • Lead scoring prioritizes sales outreach and resources
  • Engagement tracking offers transparency into lead interests and likelihood to buy
  • Automated email campaigns help nurture prospects into customers


  • Reduced costs of campaign production
  • Reduced time to roll out campaigns from days to hours
  • Increased lead conversion with advanced web tracking
  • Delivered vital and timely lead intelligence to sales
  • Built lead pipeline faster