Having a content strategy is important to build your brand’s credibility and to drive potential clients to your website. Your content should address customer needs and distribute valuable, relevant information to existing and potential customers. Makes enough sense, but how do you get started or tweak your existing strategy to execute at its fullest potential?

In our December The Insightful Marketer webinar, Bret Rachlin and Mike Rowan of KPItarget discuss how to:

  • Identify problems that trigger your buyers to look for a solution like yours
  • Engage buyers for interviews
  • Segment your content according to buyers’ triggers
  • Define metrics that track throughout your content marketing program