Every company could benefit from advanced online lead generation strategies and tools.
There are countless best practices and guides available to aid your lead generation process, so take advantage of them! However, when we scour the internet for the latest in lead generation solutions, we often overlook more traditional tactics that should still be an integral part of our lead generation process.
These building block tactics include:
- In-person networking events, such as lunch and learns or happy hours
- A basic elevator pitch delivered along with your business card
- Joining industry-based LinkedIn groups and starting/contributing to discussions
- Asking enthusiastic customers for referrals
Make sure to still maintain these person to person interactions as one of your many lead generation strategies. Even social media lead generation, such as the LinkedIn example, can pave the way for human connections. When a lead feels educated by, and comfortable with, their digital interaction with a sales rep, most reach out and close their buying cycle over the phone.
Beyond these traditional tools, establish email-based lead generation systems. Alongside social media, email is a relatively inexpensive and fast-paced online lead generation technique.
First of all, in order to establish a lead generation email marketing campaign, we must have the most valuable piece of information from our leads – their email addresses. These are captured through website visitor tracking tools, cookies on your site, and valuable assets sitting behind lead capture forms.
To entice recipients to engage with your lead generation email, include an incentive in the subject line. Maybe you can offer a discount to those that sign up for your product that month, include a link to download free assets, or offer small prizes for completing an online survey.
Whatever you choose, keep your subject line between 30-50 characters and be honest with your offer – making false claims to a lead generation prospect from the first email will affect their ability to trust you.
Even as common lead generation how to strategies evolve, still maintain a human touch. Buyers want to feel like they’re interacting with people who care about taking on their business and will support them as customers, not another number stored in a database.